PureNatural

With China's economic and social development, in the era of "better to get married and have children than to raise pets", the pet economy is in full swing, pet food is the golden track of countervailing growth in the era of post epidemic. The ensuing fierce competition, a large number of new brands to enter, and Bernard Tianchun as a deep ploughing in the high-end pet food for nearly a decade of veteran domestic food, but faced with more challenges:

Dilemma: Imported food dominates the high-end market, while new players divide the middle and low markets. Loss of focus on positioning: on the one hand, the brand is constantly expanding SKUs in order to respond to market demand in an agile manner, which leads to a lack of focus and consistency in brand management.

Loss of focus: In the increasingly noisy marketing environment, new entrants are rapidly eroding the brand advantage accumulated by the low-key and honest domestic brand in the past.

Insight into the essence: immature consumer awareness, industry chaos, all because of the lack of industry standards Seeing the light: using scientific pet food to protect the peace of mind, and becoming a standard setter for correcting the root cause. Symbolization of value: created the S2tone safety system for the brand: name, Icon design, copywriting and packaging. Arrangement: establish product line hierarchy, clarify key product series and key information

• Brand Strategic PositioningBrand Slogan
• Brand Manual
• Brand Design
• Marketing
• Planning
• Seeding Content Planning