Classic Case Studies

Strategic upgrade from immunity single product to immunity brand

Empowering International Brands to Win Local Consumers

The first successful international tea brand, realized 300 million RMB revenue in the first year

The Leading Domestic Liquor Industry‘s Incubation Strategy for New Product Line Breaking Category Constraints and Helping Aging Brands Attract Young Consumers

Helping brand define strategic objectives, communication goals, brand assets, and develop execution guidelines to enhance communication efficiency while protecting brand image.

Empowering strategic innovation in the Chinese market, leveraging cutting-edge technology to enhance the Dove premium product line and enter the functional skincare segment

High-end brand value reshaping, empowering growth in two major categories:razors and hair dryers

Deepen Emotional Connection with North American Female Consumers

Establish the consumer mindset for North American small-town clothing brands

The only international brand to realize category-countering growth in the milk
powder industry

From product brand to category brand, drive 4 years steady growth

 Facilitating the Stabilization ofthe Domestic Market for Imported High-End Cat Food Brand

4 years strategy advisor, drivesdouble-digit growth each year, brand value reaches 4 billion RMB