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  • Home
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    • Home
    • About Ylab 
      • About Ylab
      • Our Team
    • Our Service
    • Our Cases
    • Ylab Research 
      • Post-1995 Generation Research
      • Post-2000 Generation Research
      • Exploring Masculinities
      • Natives of the ACG Heterotopia:
    • Contact Us
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    • Home
    • About Ylab 
      • About Ylab
      • Our Team
    • Our Service
    • Our Cases
    • Ylab Research 
      • Post-1995 Generation Research
      • Post-2000 Generation Research
      • Exploring Masculinities
      • Natives of the ACG Heterotopia:
    • Contact Us
    • …  
      • Home
      • About Ylab 
        • About Ylab
        • Our Team
      • Our Service
      • Our Cases
      • Ylab Research 
        • Post-1995 Generation Research
        • Post-2000 Generation Research
        • Exploring Masculinities
        • Natives of the ACG Heterotopia:
      • Contact Us
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      • Redoxon

        Upgraded Localization Brand Strategy

        Strategic upgrade from immunity single product to immunity brand

      • background

        Redoxon, a vitamin supplement brand under Bayer, experienced explosive growth during the pandemic. The group has decided to elevate it from a single-category brand to a comprehensive health supplement brand. In this context, Redoxon needs to establish its own brand strategy system from scratch.

        solutions

        1. Local Consumer Insights: Combine changes in the Chinese macro environment to uncover the special significance of effervescent vitamins to Chinese consumers

         

        2. Category Expansion Planning: Develop a three-step category expansion plan based on trends in the health supplement industry and the strengths of Redoxon


        3. Brand System Construction: Brand value proposition, brand uniqueness, product matrix, brand tonality


        4.Brand Development Planning: Short-term and long-term development goals, core categories, target audience, communication scenarios, and messaging

        Core deliverables

        • Market Research
        • Co-creation Workshop
        • Brand Upgrade Strategy
        • Brand Slogan
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      Ylab Consultancy

      TEL:021-64170887

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