The North Face

As a global leading brand in outdoor sports, The North Face has been constantly innovating and providing products adapted to all kinds of outdoor needs, which are highly sought after by the market. As a result, TNF has accumulated rich marketing resources, but also brings confusion in management:

• Lack of systematic screening criteria and content framework output management in the dissemination of seeding process
• Lack of clarity in the priorities of the strategic plan for the next three years, resulting in a lack of direction

1. Developing strategic objectives: building a TNF PR/communications strategy that provides clear guidelines for PR seeding communications/branding communications
2. Develop a content framework: match brand assets with corresponding market objectives and develop targeted action plans
3. Setting standards for implementation:

• Establish clear screening criteria for KOLs or partners to ensure that the partner matches the brand's values and target audience.
• Define the content and principles of communication, always keep the content output in line with the brand tone, and improve the efficiency of communication.

• A guide to spreading the seeding strategy
• Supervision of the three-year strategic plan
• Co-Creation Workshop